Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Volta collaborates with Walgreens to expand reach in US

In OOH News By Rajiv Raghunath - February 18, 2022

Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

In OOH News By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

Hiveminds to handle CoinSwitch Kuber digital mandate

In OOH News By - May 11, 2021

CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.

Portugal’s TOMI smart city displays go touchless

In Digital OOH By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

No PVC Flex boards in Bihar Govt offices

In OOH News By M4G Bureau - March 02, 2020

State Govt has strictly notified to stop the usage of PVC Flex in government establishments