Sony Pictures creates a jungle at Mumbai Metro station

In Campaigns By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC

Ola goes into overdrive to promote ride sharing, outstation travel offerings

In Campaigns By M4G Bureau - January 03, 2018

The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

ad-roller showcases BeFantasticGaluru on Namma Metro escalators

In Gallery By M4G Bureau - December 26, 2017

Organisers of the tech fest opted to promote the event on ad-roller escalator handrail media at the MG Road and Majestic stations, targeting the young professionals working with tech firms

DMRC turns a new leaf with Magenta Line

In OOH News By M4G Bureau - December 26, 2017

The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities

ad-roller showcases BeFantasticGaluru on Namma Metro escalators

In Campaigns By M4G Bureau - December 23, 2017

Organisers of the tech fest opted to promote the event on ad-roller escalator handrail media at the MG Road and Majestic stations, targeting the young professionals working with tech firms

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

RED FM goes to town with ‘Malishka Ko Matt Sunn’

In Campaigns By M4G Bureau - December 19, 2017

The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.

‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion

In Campaigns By M4G Bureau - December 02, 2017

The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network

PM Narendra Modi inaugurates Hyderabad Metro Rail

In OOH News By M4G Bureau - November 28, 2017

The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project. Overall the network is expected to see 17 lakh passenger movement every day