‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence

In OOH News By M4G Bureau - March 08, 2023

HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.