Enkon in pact with Spencer’s Retail for shopping cart branding

In OOH News By Bhawana Anand - February 13, 2019

Some 8,000 shopping carts will have static and digital advertising displays

fbb Glam Tram criss-crosses Kolkata

In Campaigns By Ria Banerjee - September 14, 2018

City of Joy upped its glamour quotient with the fbb branded tram

Hong Kong International Airport revenues buoyed by advertising

In OOH News By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

JCDecaux SA signs exclusive pact with CiR for global airport intelligence

In OOH News By M4G Bureau - May 30, 2018

The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports

Nandu’s Chicken beckons customers in a ‘hearty’ manner

In Campaigns By Bhawana Anand - May 28, 2018

To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores

London’s two biggest advertising screens join the Royal Wedding celebrations

In Digital OOH By M4G Bureau - May 18, 2018

A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London

Chumbak says it with a cuppa

In Gallery By M4G Bureau - May 16, 2018

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency

Chumbak targets caffeine lovers to promote summer sale

In Campaigns By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

Globally, apart from Digital, OOH is the only medium growing: GroupM study

In Research By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors