Results For "report"
235 News Found
KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20
In Research By M4G Bureau - October 01, 2020
FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March
Road traffic is close to its peak across India: Laqshya Media Group report
In Research By M4G Bureau - September 22, 2020
The report presents detailed data on traffic travel times and people count
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
Interactive Market Display to grow at CAGR of 8.1%
In OOH Solutions By M4G Bureau - August 24, 2020
Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
In OOH News By Bhawana Anand - August 21, 2020
The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
In Research By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
US pDOOH ad spending will double in 2020, but remains experimental
In Research By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Wrapify launches boost platform for Transit Media Providers & Operators
In OOH News By M4G Bureau - August 11, 2020
Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
In Research By M4G Bureau - August 04, 2020
Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers