Results For "report"
235 News Found
Netflix asserts leadership via OOH in Hollywood
In OOH News By M4G Bureau - July 03, 2018
The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip
APN Outdoor assessing JCDecaux takeover offer
In OOH News By M4G Bureau - June 21, 2018
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
Large format printer market posts strong growth in Q1 2018: IDC Report
In Research By M4G Bureau - May 23, 2018
The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth
Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports
In OOH News By M4G Bureau - May 15, 2018
The advertising was mainly directed at giving publicity to the government’s development programmes
India Today’s breaking news through OOH channel
The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
India Today’s live reporting through OOH channel
In Campaigns By Bhawana Anand - May 14, 2018
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
All-party meet in Kerala backs ban on use of PVC flex for advertising
In OOH News By M4G Bureau - May 09, 2018
K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
IOAA intensifies action on illegal sites; to report matters directly to brands
In OOH News By Rajiv Raghunath - May 07, 2018
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body
Airport advertising is an impactful influencer, says study
In Research By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport