Results For "report"
235 News Found
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
In Research By M4G Bureau - July 29, 2020
Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report
AdMAVIN launches updated version of Mavin Media Monitoring application
In OOH News By M4G Bureau - July 28, 2020
It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign
Non-metros expected to lead towards recovery faster than metro markets: EY Survey
In Research By M4G Bureau - July 24, 2020
However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario
OOH to play a vital role for brands to reimagine commerce, says WPP IQ report
In OOH News By M4G Bureau - July 20, 2020
The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
In Research By M4G Bureau - July 13, 2020
According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year
Amazon retains top position among 100 most valuable brands in Kantar & WPP report
In Research By M4G Bureau - July 02, 2020
According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth
India sees increased mobility under Unlock Phase 1, says Google report
In Research By Bhawana Anand - July 01, 2020
The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential
Dentsu India elevates Indrajeet Mookherjee to the role of President
In OOH News By M4G Bureau - June 26, 2020
Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
In Research By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly