Results For "programmatic"
218 News Found
Worldcom OOH onboards Oliver Herrmann for international business development
In OOH News By Rajiv Raghunath - February 22, 2023
Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.
Broadsign retains Out of Home Capital as Global Strategic Advisor
In OOH News By M4G Bureau - January 27, 2023
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
StackAdapt bolsters pDOOH offering with Broadsign collaboration
In Digital OOH By M4G Bureau - January 25, 2023
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
In Digital OOH By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
In Digital OOH By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
Clear Channel Singapore expands pOOH offering with Broadsign SSP
In Digital OOH By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum
In OOH News By M4G Bureau - October 14, 2022
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.