Results For "programmatic"
218 News Found
Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi
In OOH News By M4G Bureau - June 14, 2023
Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Vistar Media launches ad design studio to reimagine creative for DOOH
In Digital OOH By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Moving Walls to power MASTRUM platform customised for OOH advertising in Japan
In Digital OOH By M4G Bureau - April 28, 2023
MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand
Australia’s oOh! engages Hivestack, Vistar Media as SSP partners
In Digital OOH By M4G Bureau - April 17, 2023
Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
In Digital OOH By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
Making haste, slowly
In Digital OOH By Rajiv Raghunath - April 11, 2023
Specialist agency heads take stock of how pDOOH is shaping up in India