OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan

In Digital OOH By M4G Bureau - December 09, 2019

Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

‘pDOOH is truly transformational’

In Viewpoints By Bhawana Anand - November 25, 2019

Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens