Results For "programmatic"
218 News Found
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
GroupM Launches Supply Path Optimization Initiative
In OOH News By M4G Bureau - November 11, 2020
The initiative is the result of an immense effort to inject more transparency into the programmatic buying process
‘Programmatic OOH offers brands unparalleled flexibility’
In Viewpoints By Rajiv Raghunath - November 09, 2020
Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens
In Digital OOH By Rajiv Raghunath - October 19, 2020
Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content
Adsquare, TPS Engage join hands to power data-driven DOOH campaigns
In Digital OOH By M4G Bureau - October 16, 2020
Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories
‘Programmatic is contributing to DOOH growth’
In Digital OOH By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
In Digital OOH By Bhawana Anand - October 14, 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds