Results For "posterscope"
159 News Found
‘DOOH growth not at the expense of classic media’
In Digital OOH By Rajiv Raghunath - October 01, 2018
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction
‘Vivo’s pitch brief was comprehensive & in-depth’
In OOH News By Bhawana Anand - August 27, 2018
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand
Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
In OOH News By Bhawana Anand - August 23, 2018
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
Mondelez India OOH mandate in fluid state
In OOH News By M4G Bureau - August 09, 2018
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties
Behrouz Biryani rolls out lip-smacking campaign in Delhi
In Campaigns By M4G Bureau - August 07, 2018
The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries
Global leaders to address International OOH Congress in St. Petersburg
In OOH News By M4G Bureau - August 03, 2018
Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Adidas launches another set of innovations to promote FIFA
In Campaigns By M4G Bureau - July 12, 2018
The innovative campaign has been launched to celebrate the 2018 Football World Cup
Adidas rewards team spirit this FIFA
In Campaigns By Bhawana Anand - June 20, 2018
Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed