Results For "posterscope"
159 News Found
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
National specialist agency heads to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 02, 2018
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
Kinetic, Posterscope win Maruti Suzuki OOH mandate
In OOH News By M4G Bureau - January 19, 2018
Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties
‘DOOH in India – Dawn of a new era is near’
In Viewpoints By Haresh Nayak - January 08, 2018
What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented
Adidas turns the spotlight on ‘Predator’ with 3D innovation
In Campaigns By M4G Bureau - January 05, 2018
The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups
#WhatDrivesYou asks Exide Battery in multi-market OOH campaign
In Campaigns By M4G Bureau - December 08, 2017
The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh, etc. The campaign duties have been handled by Kinetic India
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
In OOH News By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
Appy makes a big splash on OOH canvas in a new avatar
In Gallery By - October 09, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Appy makes a big splash on OOH canvas in a new avatar
In Campaigns By M4G Bureau - October 07, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Posterscope signs global partnership deal with The Digit Group
In OOH News By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities