Forevermark's black & white campaign breaks clutter

In Campaigns By Jubilee Cardozo - November 26, 2014

The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities

Brands compete shoulder-to-shoulder in the outdoor

In OOH News By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Mattel Toys creates impact with larger-than-life display of Hot Wheels

In OOH News By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

Posterscope launches Prism Creative in Asia Pacific

In OOH News By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

Dentsu Aegis Network acquires majority stake in Milestone Brandcom

In OOH News By VJ Media Bureau - July 28, 2014

Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia

ACCA reinforces its presence in South Asia

In Digital OOH By VJ Media Bureau - July 26, 2014

PSI strategically captured student dominated locations for the campaign

Digital OOH: Sizing up the big picture

In OOH News By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

Delhi Metro should extend exclusive, long-term ad rights: Industry leaders

In OOH News By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

10TH Outdoor Advertising Convention begins today

In OOH News By VJ Media Bureau - July 04, 2014

OAC 2014 gets underway at Grand Hyatt, Goa