Results For "planning"
217 News Found
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
In Digital OOH By M4G Bureau - October 27, 2020
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
Essence wins integrated media mandate for jewellery brand Melorra
In OOH News By M4G Bureau - October 12, 2020
The scope of scope of work includes media planning, media activation and content innovation
Indira IVF ropes in Madison Media as its Media AOR
In OOH News By M4G Bureau - October 08, 2020
The agency will handle Traditional Media Planning, Buying & Strategy
‘Thanks to audience behavioural signals, brands can plan OOH with confidence’
In OOH News By M4G Bureau - September 15, 2020
Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020
Mindshare Wins Media Mandate For Great Learning
In OOH News By M4G Bureau - September 10, 2020
Mindshare will be responsible for the media strategy, planning, buying and implementation for all media
GoHoardings pans out services in Australia
In OOH News By M4G Bureau - September 10, 2020
A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply
Mediacom to handle AOR of Lionsgate Play
In OOH News By M4G Bureau - September 02, 2020
The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.
‘We use various tools for location mapping, media selection, creative visualisation’
In Viewpoints By Bhawana Anand - August 31, 2020
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint
Clear Channel launches proprietary mobile-data platform for OOH planning
In OOH News By M4G Bureau - August 14, 2020
The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences