Kerala govt set to frame new OOH regulatory policies

In OOH News By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

Goa’s uniform hoarding policy gets into planning stage

In OOH News By Pray Jani - July 03, 2019

Next statement regarding the policy expected to be released after July 10th

Parks are for playing, not parking, says Uber campaign

In OOH News By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Wavemaker bags media mandate for cure.fit

In OOH News By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

Creative Designers wins sole rights at Jammu railway station

In OOH News By Bhawana Anand - January 02, 2019

The OOH firm is planning a complete overhaul of the media units at this major station

Essence to handle media baton for Airtel

In OOH News By M4G Bureau - December 21, 2018

As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying