Solus Ad Solutions selects Edge1 Outdoor Media Management Software

In Digital OOH By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment

In OOH News By Pray Jani - August 29, 2019

OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

Kajaria Ceramics' new brand building campaign to be visible on airport media

In OOH News By M4G Bureau - August 14, 2019

The 360-degree campaign planning includes a significant budget for OOH medium especially airport media

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

Moving Walls digitises Indian OOH with Freedom initiative

In OOH News By M4G Bureau - August 06, 2019

The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

Kavlekar replaces Sardesai as Town & City Planning Head in Goa

In OOH News By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

Tata Salt’s green drive to help Pandharpur pilgrims

In Campaigns By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada