Time for a new perspective on OOH, says Ashish Mishra, CMO – ACKO

In OOH News By M4G Bureau - August 14, 2024

Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the theme: ‘Can OOH perform at every stage of the marketing funnel?’ at the 18th edition of Out of Home Advertising Convention (OAC) held in Hilton Garden Inn, Manyata Business Park, Bangalore, during July 26-27.

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client

Balance long-term brand building & short-term performance marketing: Ricky Afrianto

In OOH News By Rajiv Raghunath - November 08, 2023

Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum

Displayforce Box augments digital signage performance marketing

In OOH Solutions By M4G Bureau - October 11, 2021

The Box can be connected to TVs, Video wall, LED screens

Dentsu Aegis takes majority stake in Ugam

In OOH News By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region