Results For "pdooh"
130 News Found
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX
In Digital OOH By M4G Bureau - December 21, 2023
Unicom uses the LMX CMS to dynamically manage and tailor content
LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
In Digital OOH By Rajiv Raghunath - December 19, 2023
This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls
“Advertisers recognise that embracing tech-driven solutions is essential”
In Viewpoints By M4G Bureau - December 05, 2023
Rishabh Mehta, Founder & CEO of LOCAD, talks about the imperative of adtech solutions for effective audience engagement, in ‘Insights @ Digital X’ presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.
OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing
In Research By M4G Bureau - December 04, 2023
The findings come out of a study of the campaign rolled out in the summer season
UAE DOOH major BackLite Media to integrate inventory with LMX SSP
In Digital OOH By M4G Bureau - November 27, 2023
“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media
pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson
In OOH News By Rajiv Raghunath - November 06, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
‘Partnerships have always been key to our success’
In Viewpoints By Rajiv Raghunath - October 12, 2023
Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying