Kolhapur MC unveils new outdoor policy

In OOH News By Bhawana Anand - January 07, 2019

The ULB is looking to generate Rs 2 cr revenues from advertising contracts

Karnataka govt asked to expedite approval of draft outdoor ad bylaws

In OOH News By M4G Bureau - January 04, 2019

The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets

‘Selection Day’ bats in the outdoor

In Campaigns By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

Lamar strengthens position with Fairway Outdoor billboards’ aquisition

In OOH News By M4G Bureau - December 27, 2018

The US OOH company adds more than 8,500 high-quality billboards to its kitty

Tinder says swipe right to be young and feel free

In OOH News By M4G Bureau - December 26, 2018

The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns

Crayons wins exclusive ad rights for Kumbh 2019

In OOH News By M4G Bureau - December 26, 2018

The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela

Punjab Govt relaxes norms for outdoor media rights

In OOH News By M4G Bureau - December 24, 2018

The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased to 15

Magic Mind sets footprint in Faridabad

In OOH News By M4G Bureau - December 21, 2018

The company bags sole rights at old & NIT Faridabad

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory