Madison Media wins Media AOR for Racetrack.ai

In OOH News By M4G Bureau - September 10, 2019

The agency has won the entire media mandate including Outdoor and Digital media

The Body Shop onboards Shraddha Kapoor as new brand face

In OOH News By M4G Bureau - September 10, 2019

The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding

Solus Ad Solutions selects Edge1 Outdoor Media Management Software

In Digital OOH By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Doctor knows best, says SRL Diagnostic

In Campaigns By M4G Bureau - September 09, 2019

The new brand compliments its digital campaign with outdoor hoardings to drive home the message

Prem Shankar Jha not in charge of SDMC advtg deptt any more

In OOH News By M4G Bureau - September 09, 2019

He will continue as Dy. Commissioner of the ULB

Bright Media retains Dadar stations media rights

In OOH News By Pray Jani - September 09, 2019

The firm considers this as an essential property for branding connecting two parts of the city

No conflict in provisions of BBMP Outdoor Signage and Public Messaging Policy 2018 & Bengaluru Mahanagara Palike Ad Rules 2019

In OOH News By Bhawana Anand - September 06, 2019

The State Government rules will be applicable to outdoor advertising

‘Having larger OOH cos will help industry get more traction’: Phil Hall

In Viewpoints By Rajiv Raghunath - September 04, 2019

Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years

'OOH to become increasingly important for OTT category': Tarun Katial

In Gallery By - August 28, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition