DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Giordano Handbags signs Kiara Advani as new India’s brand ambassador

In OOH News By M4G Bureau - September 24, 2019

The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns

Media operators caught off guard by Parbhani MC ban on outdoor publicity

In OOH News By Bhawana Anand - September 24, 2019

The ban has been enforced on ground-level media such as hoardings and pole kiosks

Pantaloons celebrates youth’s go-getter spirit in new campaign

In OOH News By M4G Bureau - September 23, 2019

It is a 360° campaign with presence on TV, print, outdoor, digital and radio

Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer

In OOH News By M4G Bureau - September 23, 2019

With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions

Pandora dazzles new brand identity at Piccadilly Lights

In Campaigns By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

BBMP Signage Policy 2018 approved for shop & other signages

In OOH News By Bhawana Anand - September 17, 2019

Approved by the State Government, the policy will be implemented in next 90 days & State Rules 2019 to be announced shortly

Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

'Mission Over Mars' promos kicked off with a bang

In Campaigns By M4G Bureau - September 17, 2019

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show