DOOH Journey 2.0

In Gallery By - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

Kaushik Outdoors now holds rights for over 90 stations across Gujarat

In OOH News By M4G Bureau - December 30, 2019

The media giant has acquired advertising rights for over 90 stations as they grew the network after winning the rights in the recent tenders

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

Top Trends for Outdoor Advertising in 2020 by Moving Walls

In OOH News By M4G Bureau - December 24, 2019

Singapore-headquartered global advertising technology company lists down top trends that will redefine OOH advertising in the upcoming year

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding

B’lore media owners still waiting for the Court nod for large formats

In OOH News By Bhawana Anand - December 18, 2019

Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Historic Pink Ball Day & Night test match scores big on outdoors

In Campaigns By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands