NYKAA Pink Friday sale is back on OOH

In OOH News By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

Chennai Media Owners step forward to avoid casualties during Nivar cyclone

In OOH News By M4G Bureau - November 27, 2020

The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

Bhubaneswar MC reports INR 10 cr loss from outdoor media

In OOH News By Bhawana Anand - November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited

Ludhiana civic body plans to impose heavy penalty on illegal media

In OOH News By M4G Bureau - November 10, 2020

The officials of Ludhiana Municipal corporation is going to present a resolution in the General House meeting today