Results For "outdoor"
1772 News Found
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Hivestack, Scentre Group, Tonic Media Network join OMA
In OOH News By M4G Bureau - January 24, 2022
“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich
‘83’ sets the pulse racing on OOH streets
In Campaigns By M4G Bureau - January 07, 2022
Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
In OOH News By M4G Bureau - January 05, 2022
The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
In Digital OOH By Rajiv Raghunath - December 10, 2021
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
OOH in all its resplendence
In Viewpoints By - December 06, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
Impressions of some great OOH across the globe
In Viewpoints By M4G Bureau - December 03, 2021
In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
‘Do Nothing’ and bank on it
In Campaigns By N Jayalakshmi - November 22, 2021
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
Public, charity messages highlight a decade of action during the COP26 climate conference
In OOH News By Rajiv Raghunath - November 12, 2021
Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
In OOH News By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite