Author Jay Shetty marks World Mental Health Day on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - October 11, 2022

Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”

Rippling goes outdoor on talent hunt

In Campaigns By M4G Bureau - October 06, 2022

Clear messaging - hallmark of the campaign

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

In Digital OOH By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

In Campaigns By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing

In OOH News By N Jayalakshmi - September 09, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?

‘It’s imperative to work toward reinventing oneself every year’

In Gallery By - September 07, 2022

Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai

Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries

In Digital OOH By Rajiv Raghunath - September 05, 2022

The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.

Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

‘DOOH in Outdoor Advertising is on the ascendancy’

In Viewpoints By Rajiv Raghunath - September 05, 2022

Tim Bleakley, CEO, Ocean Outdoor talks about DOOH prospects in the context of the attention economy and it's impact in outdoor advertising. Edited excerpts of the interview with Rajiv Raghunath.