Results For "outdoor"
1772 News Found
'Plenty of scope for effective use of OOH'
In Viewpoints By M4G Bureau - January 21, 2014
Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.
Big Bazaar woos Kolkata on OOH
In OOH News By Nabamita Chatterjee - January 17, 2014
The brand has taken around 80 units of exposure across all outdoor vehicles in the city for a duration of 2 months.
'Standard formats must be supported by innovations'
In Viewpoints By M4G Bureau - January 17, 2014
Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.
'Sites marking by authorities will help'
In Viewpoints By M4G Bureau - January 17, 2014
Suraj Katoch, Senior Manger- Marketing- Radikal Overseas, tells Outdoor Asia why the brand decided to allot focused budgets for the OOH medium.
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…
'Integrated OOH plan is critical'
In Viewpoints By M4G Bureau - January 15, 2014
Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.
'OOH impacts perception'
In Viewpoints By M4G Bureau - January 15, 2014
Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
'OOH is a strong reminder medium'
In Viewpoints By M4G Bureau - January 13, 2014
Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.