'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Fastrack nets OOH eyeballs with innovative outdoor goalposts

In Campaigns By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show

Croma creates 3D experience in the outdoor

In Gallery By - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

Croma creates 3D experience in the outdoor

In Gallery By - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

Croma creates 3D experience in the outdoor

In OOH News By VJ Media Bureau - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'

In OOH News By VJ Media Bureau - July 10, 2014

OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest

Myntra goes outdoor to encourage youth to'Live for Likes'

In Campaigns By Bhawana Anand - July 10, 2014

The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh

Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha

In OOH News By VJ Media Bureau - July 08, 2014

Recognise and reward good creativity in the outdoor space, says DaCunha