Faaso's & Housing: A tango in the outdoor

In Campaigns By Nabamita Chatterjee - April 13, 2015

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring"Now delivering at your doorstep”. The Housing.com billboard shows a pregnant woman and the tagline says:"Make room for happiness”.

Cheil India, Posterscope pick outdoor awards at Goafest 2015

In OOH News By VJ Media Bureau - April 10, 2015

Cheil India bagged the Gold for the Halonix Safer City Project campaign done for Halonix brand, whereas Posterscope bagged the Bronze for'Doodh Morning = Good Morning' campaign executed for Mother Dairy brand

Pepperfry frames its offerings in the outdoor

In Campaigns By Bhawana Anand - April 10, 2015

Milestone Brandcom executed the high-decibel campaign

Kotak Securities urges investors to'Trade with the best'

In Campaigns By VJ Media Bureau - April 09, 2015

MOMS Outdoor Media Solutions planned and executed the campaign in Mumbai

Three OOH firms settle outstandings with KMC

In OOH News By VJ Media Bureau - April 08, 2015

Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with the Kolkata Municipal Corporation (KMC).

Lodha Group builds domineering OOH presence for'The Park'

In Campaigns By VJ Media Bureau - April 08, 2015

MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

KFC creates an appetising OOH campaign

In Campaigns By Bhawana Anand - April 06, 2015

The agency designed a high-decibel outdoor campaign to capture prime South cities for the brand

Dainik Bhaskar makes a big positive statement in the outdoor

In Campaigns By Bhawana Anand - April 06, 2015

The national daily showcases the new perspective of news stories through effective outdoor campaign, executed by Milestone Brandcom.

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.