What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

North Delhi MC swooping down on unauthorised outdoor media & displays

In OOH News By VJ Media Bureau - May 21, 2015

The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months

Volvo in top gear on Mumbai OOH streets

In Campaigns By VJ Media Bureau - May 19, 2015

Bright Outdoor Media has executed the car campaign in the city

Ridlr App goes outdoor to grow user base

In Campaigns By Bhawana Anand - May 14, 2015

Laqshya Media executed the campaign in Delhi

Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

Delhi HC mandates MCDs to root out unauthorised hoardings in 2 months

In OOH News By VJ Media Bureau - May 07, 2015

The court has warned of action against the commercial officers if the order is not complied with

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

In Campaigns By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation

CASHurDRIVE bats for Kings XI Punjab as official outdoor partner

In Campaigns By Bhawana Anand - May 05, 2015

The OOH solutions firm has bagged the rights for the second successive year

Baggit inspires women to'Play The Life Game!'

In Campaigns By VJ Media Bureau - May 05, 2015

The brand has launched an outdoor campaign in Mumbai, Delhi, Bangalore and Hyderabad to showcase its range of bags