Results For "outdoor"
1772 News Found
QuikrCars goes on an extensive OOH drive
In Campaigns By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
OAA UP files case against govt for hiking tax for outdoor media owners
In OOH News By Satarupa Chakraborty - September 04, 2015
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.
'Media Eyes' billboards track consumers' ages in Birmingham
In Digital OOH By www.campaignlive.co.uk - September 04, 2015
Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.
We spend Rs 100 cr from our advertising budget for outdoor: DAVP
In Viewpoints By M4G Bureau - August 31, 2015
DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.
AAAI & IOAA sign joint agreement to streamline OOH business
In OOH News By VJ Media Bureau - August 28, 2015
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
HT creates looming presence for GIFA in the outdoors
In OOH News By Nabamita Chatterjee - August 24, 2015
The Social Street designed a 3D football stadium in mid-air and footballing action in relief, which left no one in doubt of the size of the event.
Personalised OOH: Precision targeting comes to China Post screens
In Digital OOH By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
Delhi Government reaches out to people through outdoor
In Campaigns By Satarupa Chakraborty - August 21, 2015
The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.