MP Government's unprecedented policy worries outdoor stakeholders

In OOH News By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016

In OOH News By VJ Media Bureau - April 18, 2016

Archana Aggarwal, VP - Brand, Airtel will anchor the Young Outdoorians Contest that is open to media professionals below 30 years working with brands, specialist agencies and OOH media owning firms

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Honda unveils outdoor campaign for CB Hornet 160R

In Campaigns By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow

In OOH News By Satarupa Chakraborty - March 29, 2016

Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.

Swachh Bharat dustbins create an impact in Jamshedpur

In OOH News By Satarupa Chakraborty - March 24, 2016

A large number of dustbins are being installed at Jamshedpur and other important industrial towns of Jharkhand, which will work as branding space and also help the city to clean up its streets. Raj Outdoors has taken up this initiative, in-sync with the"Swachh Bharat” campaign by the Govt of India.

Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik

In OOH News By Nabamita Chatterjee - March 23, 2016

Jayesh Yagnik, COO, MOMS Outdoor, while speaking at the East Talks OOH conference in Kolkata recently highlighted how the rural landscape of the zone can be tapped by the outdoor industry for its growth.