OOH delivers maximum ROI, says an OAAA report

In Digital OOH By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Amul goes outdoor with'goodness of cow milk'

In Campaigns By Bhawana Anand - May 10, 2017

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.

Brigade Enterprises builds long-term presence in the outdoor

In Campaigns By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.

Clean & Clear tactically connects with young female audience across markets

In Campaigns By Bhawana Anand - May 05, 2017

GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

In Digital OOH By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

In OOH News By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

Park Avenue deo wafts through the OOH air

In Campaigns By Rajiv Raghunath - April 20, 2017

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

oOh!media, APN Outdoor merger likely to be completed in July

In Digital OOH By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.