Results For "outdoor"
1774 News Found
No spark in OOH business this festive season save a few markets
In OOH News By Bhawana Anand - October 12, 2017
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues
In Campaigns By M4G Bureau - October 12, 2017
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition
In Digital OOH By M4G Bureau - October 12, 2017
MullenLowe London collects three awards including international prize for Dulux
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
ARC Outdoor Media acquires media rights at Indore airport
In OOH News By M4G Bureau - October 09, 2017
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
Greater Chennai Corporation mulling over bringing OOH back on streets
In OOH News By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
Bengaluru’s Cult turns OOH into playground
In Campaigns By Bhawana Anand - October 05, 2017
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Republic goes outdoor to highlight channel’s leadership position
In Gallery By M4G Bureau - October 04, 2017
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru
Republic goes outdoor to highlight channel’s leadership position
In Campaigns By M4G Bureau - October 04, 2017
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru