V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’

In Campaigns By Ria Banerjee - February 22, 2018

The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities

‘Business consolidation augurs well for OOH’

In OOH News By M4G Bureau - February 16, 2018

OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium

‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’

In OOH News By Bhawana Anand - February 14, 2018

Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’

National specialist agency heads to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 02, 2018

The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services

EDMC invites bids for street light pole kiosks ad rights

In OOH News By M4G Bureau - December 28, 2017

The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years

Vistara promises a premium travel experience all the way

In Gallery By M4G Bureau - November 29, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

Vistara promises a premium travel experience all the way

In Campaigns By M4G Bureau - November 28, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Vritti Solutions whips up mass interest in Shashi soap brand

In OOH News By Satarupa Chakraborty - December 26, 2016

The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka