Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation

Karnataka Talks OOH! begins today

In OOH News By VJ Media Bureau - October 09, 2014

The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'

A new Khiladi creates Darr on OOH!

In OOH News By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

Mahindra Bolero makes a mark with OOH!

In OOH News By Nabamita Chatterjee - December 18, 2013

The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.