'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

Zero Degree OOH now in Mumbai

In OOH News By VJ Media Bureau - December 31, 2013

The Kerala based Out of Home company will be servicing their South based clients' requirements for the Western region.

Unibic counts on the drool factor

In Campaigns By MunmunSaha - December 26, 2013

The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

'We Chat' moves on with"Out-of-Home” media

In OOH News By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

Kolte Patil's message in a Match Box!

In Campaigns By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

Times Innovative Media wins Mumbai Metro rights

In OOH News By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

How the cookie pops out!

In Gallery By - December 13, 2013

Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!

Billboard Talking - Phase II launched in Mumbai

In OOH News By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.

Sachin Tendulkar in a Virtual Avatar

In OOH News By VJ Media Bureau - November 30, 2013

JV Media has created a Virtual Host of Sachin Tendulkar, the brand ambassador for Smaash, the new gaming centre in Mumbai.