Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

In Campaigns By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers

LIC acquires branding rights for Andheri Metro station

In OOH News By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

In OOH Solutions By M4G Bureau - April 07, 2021

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

Adomni powered Uber OOH expands digital cartop advertising network to New York City

In Digital OOH By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Kochi Metro salutes women staff with ramp walk in train

In Campaigns By M4G Bureau - March 10, 2021

Over 20 students from the JD Institute of Fashion Technology took part in the fashion show held in a running metro train organized by the Kochi Metro Rail Ltd (KMRL).

MMRDA invites bid for branding rights

In OOH News By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations