L&T Metro Rail (Hyderabad) Ltd invites RFP for large format digital screen advertising at 20 stations

In OOH News By M4G Bureau - June 06, 2023

The exclusive rights will be given for 5 years, and extendable by another 5 years.

It’s our endeavour to create great aesthetics around the brand journey

In Gallery By - April 21, 2023

Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

In OOH News By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

JCDecaux partners with fashion giant GAP for Mumbai metro campaign

In Campaigns By M4G Bureau - April 11, 2023

The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.

Bisleri makes a refreshing brand splash at Western Express Highway Metro Station

In Campaigns By M4G Bureau - March 29, 2023

The brand spread at station makes it quite ‘instagrammable’

Why did Unstop put up CVs of DU students at Metro stations?

In Campaigns By M4G Bureau - March 21, 2023

How the brand took over DU for a day!

TagTalk expands DOOH network with presence at trending cafes, premium gyms and colleges in metro cities

In Digital OOH By M4G Bureau - February 23, 2023

Partners fitness centres like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev, and Fit7 by MS Dhoni.

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding

In Campaigns By M4G Bureau - January 19, 2023

In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering