Results For "media"
2883 News Found
Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media
In Digital OOH By Rajiv Raghunath - April 21, 2021
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
‘We do see a spring awakening for the industry’
In Viewpoints By Rajiv Raghunath - April 19, 2021
Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.
Publicis Groupe announces major senior level shuffle
In OOH News By M4G Bureau - April 15, 2021
Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.
Japan’s Eneos goes OOH to grab market share in India
In Campaigns By M4G Bureau - April 15, 2021
The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
In Digital OOH By Rajiv Raghunath - April 12, 2021
Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.
A razor sharp statement?
In Campaigns By M4G Bureau - April 08, 2021
This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.
Kotak Mahindra Bank promotes loan offer with scale & style
In Campaigns By M4G Bureau - April 08, 2021
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.
Think fresh, dude!: 7UP’s new success mantra to youth
In OOH News By - April 08, 2021
The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla
In OOH News By M4G Bureau - April 07, 2021
Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.
Maruti Suzuki launches New 2021 Swift Campaign
In OOH News By M4G Bureau - April 06, 2021
OOH is a part of the multimedia campaign designed by Dentsu Impact India.