Results For "media"
2883 News Found
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
‘There has to be an industry acceptable syndicated measurement system’
In Viewpoints By - September 27, 2021
Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…
NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit
In OOH News By M4G Bureau - September 27, 2021
Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
Carat India wins media mandate for SUGAR Cosmetics
In OOH News By M4G Bureau - September 24, 2021
As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.
Rambandhu Pickle goes ‘Dhak Dhak’ on OOH
In Campaigns By N Jayalakshmi - September 23, 2021
The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
Global Advertising wins rights for DOOH screens at 5 rly stations
In Digital OOH By N Jayalakshmi - September 20, 2021
The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
‘Punjab market offers opportunities for sustained brand presence’
In OOH News By N Jayalakshmi - September 20, 2021
Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
In OOH News By Rajiv Raghunath - September 20, 2021
Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.