Primedia Outdoor to access LMX platform for audience metrics in 7 African markets

In Digital OOH By M4G Bureau - October 11, 2021

The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘Pricing , measurement, maintenance & technology key to higher spends on OOH’

In Viewpoints By N Jayalakshmi - October 07, 2021

In an exclusive interaction with Media4Growth, Vaishali Sharma, Marketing Head - SONY SAB, talks about the brand’s approach to the Out-Of-Home medium as a marketing tool and the challenges therein.

‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’

In OOH News By Rajiv Raghunath - October 07, 2021

The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months

Anupriya Acharya re-elected President of AAAI

In OOH News By M4G Bureau - October 05, 2021

Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.

How social activation worked for Dabur in UP & Bihar

In OOH News By M4G Bureau - October 04, 2021

Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.

US-based Starlite Media onboards Quividi Audience Measurement Platforms

In Digital OOH By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

‘DOOH is the new conversation starter for OOH’

In Viewpoints By N Jayalakshmi - October 01, 2021

The selling pitch for DOOH is very different from that of a traditional OOH medium and a close understanding of the differences along with their alignment is crucial for pDOOH to really take off in any meaningful way, says Gautam Bhirani, MD of Eyetalk Media Ventures.

Bayer names WPP’s MediaCom as Global Media Agency

In OOH News By M4G Bureau - October 01, 2021

MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.

L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation

In Campaigns By M4G Bureau - October 01, 2021

As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.