AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

‘We’re excited to see top brands choosing to market themselves to the SOS audience’

In Viewpoints By Rajiv Raghunath - June 24, 2022

Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath

EV charging network Volta collaborates with America's largest grocer The Kroger Co.

In Digital OOH By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

Shoppers Stop's latest OOH drive

In Campaigns By M4G Bureau - June 17, 2022

Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.

Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022

In OOH News By M4G Bureau - June 16, 2022

We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions

‘Improved rail passenger amenities will create more commercial opportunities including advertising’

In Gallery By - June 15, 2022

Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.

Australian retail media pioneer Cartology advances retail media network with Broadsign

In Digital OOH By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

In OOH News By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.