Results For "media"
2881 News Found
WPP acquires remaining stake in MediaCom Communications in India
In OOH News By M4G Bureau - October 10, 2022
This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks
In Digital OOH By M4G Bureau - October 07, 2022
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Australia’s TMS in tie-up with Broadsign to power retail media expansion
In Digital OOH By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.
NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative
In Campaigns By M4G Bureau - October 03, 2022
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
‘Brands & agencies see value in transit media advertising’
In Gallery By - October 03, 2022
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
OUTFRONT Media unveils innovative Melograno campaign in San Diego
In OOH News By Rajiv Raghunath - September 30, 2022
The media sites selected for the campaign are in close proximity of the brand’s outlets
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
‘Welcome move, but alternatives will cost three times more’
In OOH News By Prantika Ghosh - September 27, 2022
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.
Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
In OOH News By Rajiv Raghunath - September 23, 2022
The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
In Campaigns By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company