Results For "media"
2878 News Found
'Contextual communication is the key in OOH'
In Viewpoints By M4G Bureau - February 07, 2014
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group, Â on how the OOH media can deliver results for a banking and financial brand.
Laqshya Media kicks off Live Experiences wing
In OOH News By VJ Media Bureau - February 06, 2014
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
And now, a complete ERP solution for OOH
In OOH News By Bhawana Anand - February 04, 2014
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
Graphisads' Mukesh Gupta to head media panel
In OOH News By VJ Media Bureau - January 20, 2014
Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.
'Need specialist agencies with a pan India presence'
In Viewpoints By M4G Bureau - January 15, 2014
Rajiv Dubey, Head- Adbur, Dabur's in-house Media Buying Agency, shares with Outdoor Asia how the FMCG brand defines innovation in the context of OOH and more…
'Integrated OOH plan is critical'
In Viewpoints By M4G Bureau - January 15, 2014
Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
Shoppers Stop makes a splash
In OOH News By VJ Media Bureau - January 13, 2014
The two-week long campaign was seen across the OOH media mix.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.