Vodafone targets large migrant population in Delhi NCR

In Campaigns By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

BMC swooping down on unauthorised hoardings, banners in Mumbai

In OOH News By Hema Tiwari - December 08, 2014

The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city

A GLO-rious journey for four years

In Viewpoints By M4G Bureau - December 08, 2014

Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.

DMRC Train Wrap: Profitable or Not?

In OOH News By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

OMAC announces 2015 Board and Directors

In OOH News By VJ Media Bureau - December 03, 2014

Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015

Audi goes colossal with"Discover Quattro” in Mumbai

In OOH News By Nabamita Chatterjee - December 02, 2014

Kinetic has created one of the largest hoarding sites in India for Audi.

South Delhi Municipal Corp calls for renewal of registration for FY15

In OOH News By Bhawana Anand - November 25, 2014

The civic body will receive requests for renewal of registrations from media owners during December 1-15, 2014

JCDecaux's Digital Towers amazes passengers at Changi Airport

In Digital OOH By Bhawana Anand - November 24, 2014

Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

In OOH News By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Control of unauthorised media is a win-win proposition: P B Abdul Rehman

In OOH News By Rajiv Raghunath - November 17, 2014

P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also advocates a'hire & purchase' model for outdoor infrastructure