UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

OAA UP files case against govt for hiking tax for outdoor media owners

In OOH News By Satarupa Chakraborty - September 04, 2015

The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.

Bandhan Bank turns Kolkata to a blue city for their launch

In Campaigns By Nabamita Chatterjee - September 04, 2015

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

DMRC's rapid expansion paves the way for outdoor media

In Viewpoints By M4G Bureau - September 01, 2015

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.

DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team

In OOH News By Nabamita Chatterjee - August 26, 2015

All the three members have got vast experience in brand building and OOH media.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

Havas Media bags account for FoodCloud.in

In OOH News By Satarupa Chakraborty - August 20, 2015

The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's business.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.