Results For "media"
2883 News Found
OOH will make up only 2% of M&E industry by 2020: EY report
In OOH News By M4G Bureau - July 19, 2017
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21
Walki Group launches new ‘green’ outdoor printing & imaging solutions
In OOH News By M4G Bureau - July 18, 2017
Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers
Madison Media appoints Saif Shaikh as VP to head Godrej media AOR
In OOH News By M4G Bureau - July 18, 2017
Saif brings with him 15 years of experience in media wherein he has been with Group M for last 7 years before joining Madison Media.
Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Roda Mehta felicitated with AAAI Lifetime Achievement Award
In OOH News By M4G Bureau - July 17, 2017
Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.
Havas Media Group in tie-up with Kerala-based IMC Advertising
In OOH News By M4G Bureau - July 13, 2017
As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group
Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights
In OOH News By Bhawana Anand - July 13, 2017
Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets
World motor sport body FIA executes international OOH campaign on road safety
In Campaigns By Bhawana Anand - July 12, 2017
The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR
Can the Elephant befriend the Dragon?
In Research By M4G Bureau - July 11, 2017
More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.