Results For "media"
2883 News Found
‘We can see digital media emerging as a viable option’
In Digital OOH By - August 18, 2017
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
‘We have plans to promote DOOH in a big way’
In Digital OOH By M4G Bureau - August 18, 2017
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘It has been a pleasure to deal with Indian Railways’
In Digital OOH By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
‘DOOH media attracting more brands’
In Digital OOH By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
Kolhapur civic body swoops down on unauthorised media in the city
In OOH News By Bhawana Anand - August 18, 2017
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
‘OOH advertising is a $29 billion global industry’
In OOH News By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
Noida Authority decision to remove traffic signal media ‘not clearly communicated’
In OOH News By - August 17, 2017
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
Noida Authority mandates removal of advertising media on traffic signals
In OOH News By M4G Bureau - August 16, 2017
The media was cited as obstructing traffic view of the signals
Rail officials scrutinising issues raised by media owners in Pre-bid meeting
In OOH News By Bhawana Anand - August 12, 2017
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area