UK’s MediaCom pushes ahead with programmatic buying tool

In Digital OOH By M4G Bureau - January 10, 2018

MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour

Network Media Solutions counts on cohesive civic policies for DOOH expansion

In Digital OOH By Amaan Kazmi - January 03, 2018

With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth

Punjab & Haryana HC asks state governments to introduce ad bylaws before Mar 9

In OOH News By M4G Bureau - January 03, 2018

A division of the Punjab & Haryana High Court issued this order while conducting a hearing on the ongoing petition related to illegal media prevailing in various cities of Punjab and Haryana

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

Retrospective: Delta Dating Wall among best of 2017

In Campaigns By M4G Bureau - December 29, 2017

Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

Experiences Digital leverages crowd analytics to enhance media monitoring

In OOH Solutions By Amaan Kazmi - December 29, 2017

Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live

Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

Media 24X7 wins hoardings contract in Agra Cantt area

In OOH News By Bhawana Anand - December 28, 2017

The company is constructing hoardings covering 18,000 sq. ft display space allotted to it by Cantonment Board for the duration of two years; 5-6 renowned players had bid for the contract